Social media was the next big thing in communication three years ago; now, that title belongs to mobile media. More and more, people—especially teens and young adults—are accessing the internet on mobile devices.
Social media is a powerful way to interact with large audiences like potential candidates or client prospects. But it can also be a great way to communicate directly with individuals, and that can help you follow up with highly desirable job candidates.
We'd like to take a day to say, in a totally platonic, non-squicky and professional manner: we love you. Truly, we do. We know how much trust is involved in the relationship between our companies, and we appreciate that you place that trust in us.
While some publications have published articles pondering whether social media is a threat to the staffing industry, a better way to look at it would be to view social media as the powerful tool it is and understand how it can strengthen your recruiting and sourcing efforts.
Social media is not a fad or something used only by kids and people who want the world to know about their lunch; it's a proven platform for marketing. But while most companies have one audience for their marketing, staffing companies have two: candidates and clients.
